The first thing you need to consider is whether you’re getting a logo from some logo builder website that some smart a** thinks that they can charge you a few hundred bucks for when in reality it’s just got a new coat of paint slapped over a generic clip art. This type of logo usually comes from a free logo builder and costs the “artist” less than $39. The second thing you need to think about once you have an idea in mind, is a trademark search. Use this government website to find out what’s already registered in the name and image that you want to claim as original The last thing you want to do is drop $500 to $1000 on a logo just to get a cease and desist letter from another business lawyer saying you can’t use the logo anymore. The third thing you need to look for is whether you get commercial rights to the work from your artist. Getting these rights generally increases the price as the artist will no longer be able to use your logo as a reference work. The fourth thing you need to expect is a brand guide and usage guide with a color scheme proof.
These things will only come from a professional and again will increase the price.
Next you need to figure out exactly how you’re going to use the logo. The more complicated the logo the least amount of options you have for print and shirts and all kinds of other uses. Some logos are so complex that they require printing because too complex for embroidery. And one more thing if you are going to get a logo with a cartoon character as a company mascot/spokesperson, you definitely need to think about if that’s going to be your brand ambassador or if that’s just going to be part of the logo and whether or not you will use that character outside of the logo. Obviously this increases the price, due to the separate designs of the character and the standalone logo. If you are looking for someone who takes branding seriously, hit me up. https://phoenixazadagency.com/advertising-services/branding-and-identity/ I run a serious business.